For this conceptual project, I created a full brand identity for a fictional rock music conference. The primary challenge was to design an experimental typography–based logo, so I developed a guitar-inspired mark that morphs the letterforms of the word Resilience, giving the logo both structure and
expressive movement.

To push the visual identity in a fresh direction, I intentionally chose a vibrant palette of pinks, reds, and ivory—colors not typically associated with traditional rock aesthetics. This contrast helped create a bold, contemporary look that still carries the energy of the genre. The full branding system includes a guide map, event lanyards, banners, tickets, and a series of promotional posters, all designed to create a cohesive and immersive conference experience.

List of Deliverables: Logo, booklet, brochure, banner, lanyards, tickets, and posters.